Building homes. Building trust.
Keel puts transparency and peace of mind into every project—for easier bidding, stress-free cost management, and happier homeowners.
Keel was created to make homebuilding better
Let’s face it: For most people, building a home can seem overwhelming. Keel is a tool that can help guide them through the homebuilding process—giving them the visibility, support, and answers they need every step of the way.
How do I compare bids and pick the best one for the job?
All bidders use the same Keel template created by the architect, so homeowners can see everything in a clear, apples-to-apples format. Every cost is accounted for, including profit line items.
All bidders use the same Keel template created by the architect, so homeowners can see everything in a clear, apples-to-apples format. Every cost is accounted for, including profit line items.
How do I know how the project is going?
Everyone has access to the project dashboard. So, everything from budget actuals and receipts to conversations among team members are documented and available anytime. Plus, you’ll automatically get project update notifications.
Everyone has access to the project dashboard. So, everything from budget actuals and receipts to conversations among team members are documented and available anytime. Plus, you’ll automatically get project update notifications.
How do I make sure my architect and builder are in contact?
Even after you’ve begun the construction phase, you’ll be able to connect with everyone on Keel. Let’s say you’re thinking about changing the cabinets—you can easily send one message with your questions, so everyone’s on the same page.
Even after you’ve begun the construction phase, you’ll be able to connect with everyone on Keel. Let’s say you’re thinking about changing the cabinets—you can easily send one message with your questions, so everyone’s on the same page.
Keel helps you all navigate every bend in the homebuilding journey
The homeowners and architect discuss project goals.
The architect creates one or more design options, and then they all review sketches and make decisions together. Once the plans are in place, the architect enters the finalized project details into Keel and invites homebuilders to bid on the project.
Builders begin the bidding process in Keel.
They are able to view all project details—and send direct messages privately to the architect if needed—as they work on the bid. The architect reviews, vets all questions, and forwards along the complete bid when it’s ready.
The homeowners review the bids on Keel.
They can review them all side by side, compare just two, or view them individually in greater detail. Because all of the bidders used the architect’s template, all bids are easy to compare—with full disclosure of items like profit lines and fees.
The homeowners pick a winner!
After asking questions or for additional guidance from the architect, the homeowners notify the winner via Keel. Once they do, the awarded builder takes primary control of the project, gets in touch with the homeowner, and the architect stays on the project in an advisory role.
The builders and homeowners build a great relationship (and home).
With all expectations set within the bid, they keep in touch on progress, budgets, and timelines. All notes and conversations are easily captured within Keel, so change management is a snap for everyone.
Find out what Keel can do for your business
Ready to see Keel in action?
Take Keel for a test drive by creating an account. Grab a starter bid template and build in the project details from there. Next thing you know, you’ll be all set to invite builders to bid on your project.
We’d be happy to take you on a tour—giving you the chance to see the starter templates and how much time they’ll save you on building future projects in Keel. Just let us know the best way to reach you and we’ll be in touch soon.
Take Keel for a test drive by creating an account. Grab a starter bid template and build in the project details from there. Next thing you know, you’ll be all set to invite builders to bid on your project.
We’d be happy to take you on a tour—giving you the chance to see the starter templates and how much time they’ll save you on building future projects in Keel. Just let us know the best way to reach you and we’ll be in touch soon.